The Way To Use Facebook For Business

Skype and Facebook have recently rolled out a whole new “Video Chat” feature so that visitors to see and connect to their friends in real-time while they are in Facebook. This feature is great for business given it enables buyers to get at know, like and trust sellers considerably faster and easier than ever before. I will consider several instances where my opportunity and my client’s business could have been greatly enhanced with this particular capability to quickly connect “eyeball to eyeball.”

Relationship Building - By making use of Facebook’s video chat to interact easily and seamlessly with buyers “eyeball to eyeball,” a company person can dramatically raise the speed in which a prospective client can cross the ever present, completely invisible “KLT (Know-Like-Trust) Bridge.”

When individuals can “look you from the eye” - even over a monitor, they are prone to build a relationship along that’s stronger than the usual telephone call, email, or Facebook post. This is whether the initial relationship was created IRL - In the real world - or virtually. It can be especially true for the thousands of people who will be doing virtually all their business online.



Simplicity - Up to now, it’s been a lttle bit cumbersome - some would say difficult - to plan a video talk with other people. The way in which Facebook has integrated this feature into the regular Online Chat and Messaging features that men and women happen to be comfortable using, makes this incredibly simple.

For instance, I work with folks worldwide. Most of these people I’ve never “seen” face to face. Although I’ve used Skype video for several years, I am usually met with resistance when I suggest someone handle the installation on the computer in order that we could “meet face-to-face.” After looking to walk a few people through it, I noticed it had been just better to connect over the telephone.

That obstacle - downloading an application that seems scary, intimidating and difficult - just disappeared today due to this new venture between Skype and Facebook. Although the Facebook application does require the downloading of software, this indicates less intimidating plus more user friendly than other options. Plus, as a general rule people will be utilizing it, it will be extremely hard to ignore.

Accessibility - With Facebook’s 750+ million users, Skype’s video chat feature can be accessible by everyone - driver with everything. Think about just how much simpler it will be for the merchant in Kansas to speak to a factory owner in Hong Kong of a product he wants built.

Observed many physical businesses profiting from this too. Let’s consider somewhat shop that sells an exclusive handbag. A possible customer from 1000s of miles away is more more likely to initiate a talk to discuss price, styles, and shipping versus getting on an internet site and looking to think all of it out. For some strange reason, people want to do business with people.

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