How To Start Using Facebook For Business

Skype and Facebook just have introduced a new “Video Chat” feature that permits visitors to see and interact with their friends in real-time while they’re in Facebook. This feature is great for business since it enables buyers to get to know, like and trust sellers much faster and easier than in the past. I can consider several instances where my opportunity and my client’s business may have been greatly enhanced with this particular power to easily and quickly connect “eyeball to eyeball.”

Relationship Building - By utilizing Facebook’s video chat to interact easily and seamlessly with prospective clients “eyeball to eyeball,” a business person can dramatically increase the speed which any client can cross the ever present, completely invisible “KLT (Know-Like-Trust) Bridge.”

When folks can “look you within the eye” - even on the screen, they are very likely to create a relationship along with you that’s stronger than a mobile call, email, or Facebook post. This really is perhaps the initial relationship was created IRL - In the real world - or virtually. It really is particularly so for the millions of people that are doing many their business on the internet.



Simplicity - Until recently, it has been a little cumbersome - some would say difficult - to schedule a video talk with other individuals. Exactly how Facebook has integrated this selection into the regular Online Chat and Messaging features that people already are comfortable using, makes this incredibly simple.

As an example, Sometimes with folks worldwide. Most of these people I’ve never “seen” in person. Although I’ve used Skype video for quite some time, I am usually met with resistance after i suggest someone install it on their own computer to ensure we are able to “meet face-to-face.” After looking to walk a number of people through it, I noticed it was just better to connect on the phone.

That obstacle - downloading a software that appears scary, intimidating and hard - just disappeared today as a result of this start-up between Skype and Facebook. Even though the Facebook application does have to have the downloading of software, it appears less intimidating and more user friendly than other options. Plus, since several men and women will use it, it’ll be nearly impossible not to consider.

Accessibility - With Facebook’s 750+ million users, Skype’s video chat feature will be accessible by everyone - both new and experienced. Think about the amount simpler for a merchant in Might to speak with a factory owner in Hong Kong about a product he wants built.

I can tell many offline businesses benefiting from this at the same time. Let’s consider a bit shop that sells a particular handbag. A possible customer from 1000s of miles away is much more prone to initiate a talk to discuss price, styles, and shipping versus making an online site and trying to find all of it out. For a lot of strange reason, people enjoy business with people.

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